About Wholefit
Wholefit is an independent fashion discovery publisher: it recommends complete outfits instead of single products, and says why each one works. Every look is made of real pieces from 48 online stores that deliver to the EU. The looks are published as guides to what to wear by occasion, season, style, budget and piece. Open any look to swap anything that isn't you, pick your sizes and buy it from the stores themselves.
Who runs it
Wholefit is built and run by Ivan Kachur, an independent developer based in Poland. Ivan Kachur chooses which brands and stores are on the site, and writes the notes on the main outfit pages. Wholefit isn't owned by, affiliated with or endorsed by any of the brands it shows.
Wholefit doesn't sell anything
There is no checkout on Wholefit, and it never asks for or takes payment or card details. When you choose a piece, you go to the online store that sells it, the brand's own or a shop of many brands, and buy it there, so the order, payment, shipping and returns are all between you and that store, under its own policies. An account on Wholefit is optional and only keeps your taste, saved looks and alerts on every device you use.
How the looks are made and picked
- Styling rules. Each look is scored on whether its colours go together, whether its pieces share a dress code, season and style, and whether their prices make sense side by side. Pairings a stylist would rule out, like heels with joggers or sandals with a winter coat, are marked down. Only looks that clear the bar are shown, and each one lists the reasons it works.
- Rated by AI models. We had a panel of AI models rate 2,702 complete outfits and say what they would change. Those ratings now feed the scoring.
- Brands on trial. New brands are added on trial: their looks are rated, and brands whose looks rate poorly are taken out again.
- Written by a person. The main outfit pages open with a few lines on what to wear and why.
- Always buyable. Prices, sizes and stock are checked every day at the store that sells each piece. When a piece sells out, the looks that used it are retired, so anything you see you can buy.
- Fabric, fit and care details come from what each store says in its product description. Nothing is guessed, so a detail a store doesn't give is left out.
- If you tell it your taste or like a few looks, your feed puts the looks that suit you first. Your device keeps that profile and sends it with each feed request; we don't save the profile itself unless you sign in, and you can turn personalisation off on Your Privacy Choices. See the Privacy Policy.
How Wholefit makes money
Wholefit is free, and for now it earns nothing from what you buy: no store or brand pays us a commission yet. Once one does, you'll pay the same price, and commissions will play no part in which looks are shown or how they're ranked. More in the Affiliate Disclosure.
Contact
Email hello@getwholefit.com with questions, corrections or a problem with a look, and Ivan Kachur will answer. By post: Ivan Kachur, ul. Władysława Pytlasińskiego 16/13, 00-777 Warszawa, Poland. For an order you placed, contact the store you bought from: it has your order, and we don't. Every way to reach us is on the Contact page.
Start browsing
- Outfit ideas by occasion, season, style and piece
- Brands and how to style them
- Tell Wholefit your taste in about a minute
Last updated 2 November 2026.