Your Privacy Choices Wholefit doesn't sell your personal information for money. The choices below control the interaction log we use to rank popular looks, whether your feed is personalized from your activity, and whether Pinterest and Google may measure their ads (see the Privacy Policy ).
Log my interactions Looks you view, open, like, swap, hide or take to checkout, what you search for, the pages you visit and for how long, and your answers to “Would you wear this?” and in the taste step, recorded against a random device id (not your name or account) and deleted after 90 days. The copy PostHog analyses for us is deleted after at most a year. With it on, PostHog also records your visits (typed text hidden), kept 30 days. It also allows recordings of your visits by Microsoft Clarity, kept 30 days (up to 13 months for ones we mark). Turning this off doesn't change your feed's personalisation; use the switch below for that. Logging is on. The choice applies to this browser.
Personalise my feed from my activity Your device sends your likes, answers and what you've opened, looked at, swapped, hidden or taken to a store's cart with each feed request, and our server ranks looks from them. It doesn't keep what's sent (your account does, if you're signed in), but with interaction logging on, the scores it gave the looks you were shown are logged. Turn this off and your feed is ordered as it would be for a new visitor, using only who you shop for and your budget and sizes. Looks you hid, or answered “Not for me” to on a look, stay out; looks led by a style or colour you removed, from a store or for an occasion you removed, or with a piece you said you wouldn't wear still go last; near-copies of pieces you own go further down. This applies to this browser. Your feed is personalised from your activity in this browser.
Let Pinterest and Google measure their ads Pinterest's and Google's tags and cookies note the pages you visit here and your buy clicks, and we tell Pinterest about your purchases, with your IP address and browser. They use this to measure and improve their ads. On unless you turn it off; turning it off deletes their cookies here and what we keep for Pinterest. Ad measurement is off on this device.
Other requests Signed in? Download or delete your data from your account page . For anything else, email privacy@getwholefit.com .
Last updated 2 November 2026.